Showing posts with label Monsters Inc.. Show all posts
Showing posts with label Monsters Inc.. Show all posts

Sunday, 21 July 2013

Review: Monsters University



Director: Dan Scanlon
Main Cast: Billy Crystal, John Goodman, Helen Mirren
Runtime: 104 minutes
Certificate: U (UK)
(source: IMDB)

There are two kinds of people. Those who watched Disney films as a kid and then 'grew out of them' (a likely story) and those who are in it for life. I am one of those people.
I believe there are also two kinds of Disney films. The ones that are aimed at the kids (adults may enjoy them but the comedy is primarily young - recent examples being Bolt and the Cars franchise) and those that are definitely more for the older audience. I don't mean X-rated or horrific violence but just the provision of dry, wittier humour and subtle references to classic films (Princess Bride!). Examples that spring to mind are The Emperor's New Groove, Wreck-It Ralph and Disney/Pixar's latest offering - Monsters University.

I wrote a while ago about the impressive promotion (http://lelloyd.blogspot.co.uk/2013_04_01_archive.html) in the lead-up to the film's release and I was a little worried that the hype would be greater than the actual film...

Whilst the prequel of Monsters Inc. doesn't quite match the originality and depth of Monsters Inc., it is still a solid and funny contribution from Pixar, and a good lesson in "don't judge a book by its cover" or, more literally, "short monsters can be scary too" (a message that really resonates with me). And, instead of the film feeling like an excuse to cash in on the previous success, we are provided with new, original stories to enjoy.

The film documents the university life of Sullivan and Mike, and how they eventually came to meet, and, being polar opposites, subsequently despise each other. Mike is the studious, hard-working student who desperately wants the chance to prove himself and his scaring abilities. Sulley is the arrogant frat boy who is cruising along on the back of his father's success. As the film progresses, we see the two thrown together and start to learn more about each other.

There was still stuff for the kids, with some really meaningful life lessons - prior to the end credits we see the duo working their way up the career ladder to get to where they want to be, rather than thrown straight in without any sign of how they got there. Of course, we all know that there is technically a happy ending because we've all seen Monsters Inc., but the slight twist at the end is very interesting.

I can't end this review without a very impressed nod to the preceding short 'The Blue Umbrella'. I have never seen such photorealistic animation... it wasn't until the end that I realised that it wasn't live-action! The short centres around a blue and red umbrella who enjoying a fleeting love before being separated in a storm. It's such an emotional piece, packing so much into the 5 minute slot.

All in all, Monsters University is a hilarious and fun film that certainly doesn't let the Pixar catalogue down and I will definitely be seeing again during it's theatrical run. Let's hear it for the misfits! OK?

Friday, 26 April 2013

Monsters University promotional activity

Earlier this week, Pixar unveiled the third and final trailer for the eagerly anticipated Monsters University, the prequel to Monsters Inc., and likely summer smash hit. Take a look!




Pixar are truly the masters at promotion, building anticipation and excitement around a movie launch, regardless of whether it's a sequel or not.  Trailers aside, they've stayed current and digital-savvy throughout the pre-launch build up, utilizing viral marketing very successfully.

First up, the BRILLIANT microsite masquerading as an 'academic' website - http://monstersuniversity.com/

The site is full of pages and pages of believable copy from amusing testimonials to campus map and event calendar.  The sheer thought that has gone into every page is astounding - there's even a section for Monsters Univ ID card and login!

Not content with developing one viral site, Pixar swiftly jumped on the Tumblr bandwagon, mimicking the success of blogs filled with Twitter-style updates and Instagram photos. The cleverly-titled "The Grumblr" shares updates from university events and around campus - http://mugrumblr.tumblr.com/

All executed in the way you'd expect from a Disney/Pixar launch and really sets the bar in future film marketing.  Monsters University is released in the UK on Friday 12th July 2013.