Earlier this week, Pixar unveiled the third and final trailer for the eagerly anticipated Monsters University, the prequel to Monsters Inc., and likely summer smash hit. Take a look!
Pixar are truly the masters at promotion, building anticipation and excitement around a movie launch, regardless of whether it's a sequel or not. Trailers aside, they've stayed current and digital-savvy throughout the pre-launch build up, utilizing viral marketing very successfully.
First up, the BRILLIANT microsite masquerading as an 'academic' website - http://monstersuniversity.com/
The site is full of pages and pages of believable copy from amusing testimonials to campus map and event calendar. The sheer thought that has gone into every page is astounding - there's even a section for Monsters Univ ID card and login!
Not content with developing one viral site, Pixar swiftly jumped on the Tumblr bandwagon, mimicking the success of blogs filled with Twitter-style updates and Instagram photos. The cleverly-titled "The Grumblr" shares updates from university events and around campus - http://mugrumblr.tumblr.com/
All executed in the way you'd expect from a Disney/Pixar launch and really sets the bar in future film marketing. Monsters University is released in the UK on Friday 12th July 2013.
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