Let the countdown begin!

I wrote a while ago about the promotion for the first Hunger Games film (http://lelloyd.blogspot.co.uk/2013/06/ya-genre-marketing-and-fan-engagement.html) but it seems Lionsgate has really kicked it up a notch for the second installment - Catching Fire - released towards the tail-end of 2013.

The official soundtrack song has been doing the rounds across various radio stations and the internet alike. It's called Atlas and it's the first cinematic offering from Coldplay, and generally their first anything in quite a while.



I like it! I like the way it slowly builds up, and then explodes, very much echoing the [SPOILER ALERT] plot.

Second juicy bit of enticement - Lionsgate, costume designer Trish Summerville and Net-A-Porter are all getting together to release 'Capital Couture' - a Hunger Games inspired fashion line.

Franchise fans will know how much importance is placed upon fashion in the books, so I think this is a really smart move and I cannot wait to see the range - however I must keep in mind that nothing I buy will make me look anything like Jennifer Lawrence.

More information can be found here - http://capitolcouture.pn/

Moving on at a slight tangent, but still sticking to the kick-ass-girls-in-dystopian-films theme, I want to talk a bit about Divergent.



I reread the book recently just to remind myself of the story, ahead of the film's release next year (the first time I read it, I read Delirium by Lauren Oliver straight after and then devised some kind of hybrid plot for both and got myself very confused). I'm glad I've read it again though because it's reminded me just how brilliant it is and now I cannot WAIT for the release!

There's a lot of scenes that I'm looking forward to, I won't say which ones for fear of ruining any surprises but there's a lot of pressure on the writers to keep all the good stuff in. I'd forgotten just how dark it was, more so than Hunger Games in my opinion (which is a big claim against a film about kids murdering each other) and a lot of really interesting locations (I'm thinking most about the chasm in Dauntless headquarters). I absolutely love the way Veronica Roth writes, she really knows how to write for her market, which is probably because she is so young (she was younger than I am now when she wrote the first book which means I have totally failed at life!)

I have mixed feelings on some of the casting, some characters are exactly as I imagined - Zoe Kravitz as Christina and Ashley Judd as Mummy Prior - YES, and I think Kate Winslet will be great as Jeanine. I'm reserving my judgement on Theo James as Four - he's certainly hot and tough enough, but looks a little old for his 18 year old character? I'm sure he will prove me wrong, which I sincerely hope as I don't want anything to alter how awesome this film has the potential to be!